مشخصات کلی Branding and sustainable competitive advantage : building virtual presence
نویسنده کتاب (Author):
Avinash Kapoor; Chinmaya Kulshresthaدرخواست کتاب اورجینال
انتشارات (Publisher):
Hershey, Pa. : Business Science Reference, ©2012.خرید و فروش فایل
ویرایش و نوع فایل (Edition/Format):
eBook : English فروش فایل تخصصی
منبع (Database):
موضوع (Subject):
Branding (Marketing) Brand name products — Management. Product management.
توضیحات خلاصه (Summary):
“This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers’ perceptions in brand management”–Provided by publisher.
ژانر / فرم:Electronic books
موضوع:Internet resource
نوع منبع:Internet Resource, Computer File
تمام نویسندگان / همکاران: Avinash Kapoor; Chinmaya Kulshrestha Find more information about: Avinash Kapoor Chinmaya Kulshrestha
شناسه OCLC:979266411
جزئیات Description:1 online resource (xi, 282 p. 🙂 ill. (some col.)
فهرست محتوا:Section 1. Branding and sustainable competitive advantage —
section 2. Strategic branding decisions —
section 3. Consumers and brands —
section 4. Digital and virtual world.
مسئوليت Responsibility:[edited by] Avinash Kapoor, Chinmaya Kulshretha.
